I typically sketch out all the elements when thinking about how to present a story. Just one of several tips shared here…
My local bookstore has a section devoted entirely to Penguin Books special editions. There’s a reason why, too. ECD Paul Buckley takes special care to come up with impeccably designed covers. Recently, it was the Penguin Ink series that caught my eye. Then, today, I read about the Drop Cap series. To celebrate their 75th anniversary, Penguin’s even released a book showcasing their iconic covers (you can view excerpts by clicking the link).
Scroll down about halfway to the section entitled Mobile Information Architecture. A good overview. [via @MutualMobile]
I had to create a lot content for Facebook at my last job. All my client wanted to do was sell, sell, sell. That’s why I adore what Oreo is doing. They’re trading on their iconic brand in a fun way, almost every day. Simple, smart and anything but the hard sell.
Can design save a flagging brand? We’ll soon see.
Even though I’m a writer, I often sketch my thoughts out before ever I open Microsoft Word. In the past, I’ve created my own storyboards for broadcast spots and banner ads. Luckily, Smashing Magazine has already created these mobile outlines.
I passed through a lot of Houston’s museums over the weekend. The Museum of Fine Arts introduced me to Robert Frank’s The Americans while the Menil Collection displayed Ed Ruscha’s Some Los Angeles Apartments.
I’ve been an admirer of Ruscha since I saw Every Building on the Sunset Strip and now count myself as a fan of Frank. Here’s a great article on how they both shook up the street photography scene in the 50s and 60s.
A well-articulated counterpoint.
So USA Today has made a big push to make themselves more relevant in the digital age. They’ve made their paper look more like a site and their site more like an app. Surprisingly though, they did nothing with their mobile web experience beyond launching a native app.
Developing for Android is notoriously hard, yet brands like Net-A-Porter have found a way to deliver beautiful experiences in spite of the platform. [via @MutualMobile]
